Google is changing the rules for search engines.
Although Google doesn't publish it's ranking formula, much is known from experience (see previous post). Now Google is adding places to it's ranking formula.
This means that businesses that can be found on a map will rank higher than those that do not specify an address. Not good news for small businesses, especially the ones that work from home.
However, listing with Google Places is simple and free.
See this press article: http://www.businessday.com.au/business/fear-as-google-revamps-search-20101030-1786d.html
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