Value For Money and the Power of Free

Here's how you can offer your customers' value for money!

Mrs Smith rings Green Thumb Garden Services and asks, 'how much to mow my lawn, it's not very big?'

'Where do you live Mrs Smith?' asks George.
'Kew' she replies.
'I'm there tomorrow, would it suit if I came around and had a look, it's very difficult to quote over the phone'?

(value for money proposition goes up - George from Green Thumb Garden services cares!).

George arrives on time.

(value for money proposition goes up another notch - George has arrived on time).

George greets Mrs Smith and pays careful attention to her needs. It's not just a lawn and garden, it's her passion, pride and joy.

(value for money proposition goes up again - George understands the customers' needs).

'Your hedge is not all that large, so I think I can trim that for free if you'd like me too', says George.

(value for money proposition goes up again).

'...and I'll clean up with the blower and remove the clippings to keep everything tidy', says George.

(value for money proposition goes up another notch - George cares).

I'm in the area every 6 weeks, and I can do the lot for $45.

George hasn't quoted an hourly rate and in Mrs Smith's mind is providing real value for money. George gets the job!

And George can expect referrals because Mrs Smith tells her friends that she has found someone who cares and offers value for money.

As time goes by, George also replants, prunes, makes suggestions for fertilising and gets more work from Mrs Smith.

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