With web-based applications like www.mailchimp.com it's very easy to set up mailing lists and keep your customers informed. Here are some tips to maximise the benefit from your email marketing campaign.
Get Permission
Make sure you get subscribers' permission to add them to your mailing list. Without permission you risk losing customer loyalty and your ISP can end up being banned if there are complaints against you. Emails should have an Unsubscribe link so that customers can opt out of receiving your emails.
Reflect the Look and Feel of Your Business
Design is important. A scruffy-looking email that's not visually interesting is not going to get much attention. Get your graphic designer to give your email the look and feel of your business so customers know immediately where it's from.
Target Specific Customers
Keep your mailing list targeted. Have multiple mailing lists if your business offering is broad. That way you will ensure that recipients really are interested in your product or service.
What Do I Write?
Two things to keep in mind. First, readers scan emails so ensure the key points are easily picked up. Use dot points or a summary so the reader can go straight to the information they are interested in. Secondly, make sure there is a strong call to action, so the reader knows what you'd like them to do.
How Often Should I send emails?
It takes time to build customer relationships. It used to be said that around 7 impacts were required to make an impression. Today, many people believe it's more like 20! Touch your clients at least once a month or they might go elsewhere.
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